AI Insights · Timothy · July 2021
Top 5 Lifestyle Apps on iOS in the UK - Q2 2021
Discover the performance of the top 5 lifestyle apps on iOS in the UK during Q2 2021, including trends in downloads, revenue, and active users.
In the second quarter of 2021, the top 5 lifestyle apps on iOS in the United Kingdom showed varied performance in terms of downloads, active users, and revenue. Here's a closer look at the trends for each app, based on data from Sensor Tower.
Weekly downloads for Pinterest remained fairly stable, fluctuating between 34.6K and 45K. The app saw a peak in downloads at 45K in the week of April 5th. Active users showed a slight decline from 12M at the start of the quarter to around 11.6M by the end of June.
Amazon Alexa
Amazon Alexa experienced a significant spike in downloads, particularly in the week of June 21st, reaching over 50K. For the rest of the quarter, downloads hovered between 23K and 33K. Active users saw a minor drop from 1.1M to around 1M throughout the quarter.
Tinder Dating App: Chat & Date
Tinder Dating App: Chat & Date saw a consistent increase in weekly revenue, starting at $527K and peaking at $906K in mid-June. Downloads remained relatively stable, ranging from 23K to 28K. Active users slightly declined from 959K to around 868K by the end of the quarter.
Evri
Evri's downloads saw a general decline over the quarter, starting at 30K and ending at around 22K. Active users fluctuated but remained around 145K to 154K, showing a stable user base.
Royal Mail
Royal Mail experienced a decrease in downloads, starting at 24K and dropping to around 18K by the end of June. Active users also saw a slight decline from 118K to 110K over the quarter.
For more detailed insights and data, visit Sensor Tower.
