Top 5 iOS Lifestyle Apps in Africa: Q2 2021 Performance

In the second quarter of 2021, the top 5 lifestyle applications on the iOS platform in Africa saw varying trends in downloads, revenue, and active users. Below is an analysis based on data from Sensor Tower.

Tinder Dating App: Chat & Date experienced a notable increase in weekly revenue, peaking at approximately $51.6K in mid-May. Weekly downloads remained relatively stable, fluctuating between 10.4K and 13.4K throughout the quarter. Active users saw a steady rise, starting at 191.8K at the end of March and reaching 204.5K by the end of June.

Bumble Dating App: Meet & Date showed a consistent increase in weekly revenue, with a peak of around $8.4K in early May. Downloads exhibited a slight upward trend, culminating in 2.7K by mid-June. Active users also increased steadily, growing from 31K at the end of March to 34.8K by the end of June.

Badoo: Dating. Chat. Friends saw moderate growth in weekly revenue, peaking at about $5.7K in late May. Downloads remained relatively stable, ranging from 3.9K to 5K. Active users showed a positive trend, starting at 106.6K and reaching 114.1K by the end of June.

Hint: Horoscope & Astrology experienced fluctuations in weekly revenue, peaking at approximately $4.7K at the end of May. Downloads saw a significant drop in mid-June, reaching as low as 886, but recovered slightly by the end of the month. Active users followed a similar trend, starting at 26K at the end of March and dropping to 21K by the end of June.

LivU - Live Video Chat had a variable revenue trend, peaking at around $4.8K at the end of March. Downloads increased significantly in mid-May, peaking at 1.7K, before declining towards the end of June. Active users showed a positive trend, rising from 4.4K at the end of March to 6.8K by the end of May, before stabilizing.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.