AI Insights · Timothy · July 2021
Top 5 Finance Apps on iOS in South America Q2 2021
Explore the performance of the top 5 finance apps on iOS in South America during Q2 2021, including download trends and active user metrics.
The second quarter of 2021 saw significant activity among the top finance apps on the iOS platform in South America. Here is a detailed look at the performance of the top five apps: Nubank: Conta, Cartão e mais, PicPay: Conta, Cartão e Pix, Mercado Pago: cuenta digital, CAIXA, and CAIXA Tem. All data is sourced from Sensor Tower.
Nubank: Conta, Cartão e mais experienced a positive trend in weekly downloads, starting from around 82K in early April and peaking at 120K in mid-April. By the end of June, downloads stabilized at approximately 102K. The app's active user base also grew steadily, starting at 4.4M at the end of March and reaching over 5M by the end of June.
PicPay: Conta, Cartão e Pix saw a high of approximately 131K downloads in the first week of April, followed by a gradual decline to around 57K by the end of June. Active users for PicPay fluctuated, starting at 1.6M in late March, peaking at 1.8M in late May, and ending at 1.7M in June.
Mercado Pago: cuenta digital maintained a consistent download rate throughout the quarter, with weekly downloads ranging between 53K and 66K. Active users for Mercado Pago showed slight fluctuations, starting at 1.8M in late March and reaching 1.9M by the end of June.
CAIXA had a stable download rate, starting at around 48K at the end of March and peaking at 55K in mid-June. The app's active user base saw some ups and downs, beginning at 1.5M in late March and ending at 1.4M in June.
CAIXA Tem experienced a notable decline in downloads, from 81K in late March to around 41K by the end of June. Active users for CAIXA Tem also decreased, starting at 1.7M in late March and dropping to 1.1M by the end of June.
For more detailed insights and data, visit Sensor Tower.
