AI Insights · Timothy · July 2021
Top 5 Dating Apps on iOS in the UK - Q2 2021
In Q2 2021, the top dating apps on iOS in the UK showed varied performance trends in downloads, revenue, and active users. Detailed insights from Sensor Tower reveal the dynamics of these popular platforms.
In the second quarter of 2021, the top dating apps on iOS in the United Kingdom exhibited diverse patterns in terms of downloads, revenue, and active user metrics. Here’s a breakdown of the performance for the top 5 dating apps, based on data from Sensor Tower.
Tinder Dating App: Chat & Date saw a significant increase in weekly revenue, starting at approximately $527K in late March and peaking at around $906K in mid-June. The app also experienced a consistent growth in weekly downloads, beginning at 24.5K and reaching 28.2K by the end of June. However, weekly active users showed a slight decline from 959K to roughly 868K over the same period.
Yubo: Make friends, live chat had a relatively stable revenue trend, hovering around $70K to $80K for most of the quarter, with a notable spike to $100K in the final week of June. Weekly downloads fluctuated, starting at 19.6K, dipping to 11.4K, and then recovering to around 13.3K. Active users remained fairly steady, with minor fluctuations between 398K and 442K throughout the quarter.
Bumble Dating App: Meet & Date demonstrated a steady increase in weekly revenue, beginning at approximately $227K and reaching about $304K by the end of June. Weekly downloads showed a similar steady trend, starting at 14.3K and peaking at 16.3K in early May. The number of active users remained stable, fluctuating slightly around the 280K mark.
Hinge Dating App: Match & Meet reported a gradual increase in revenue, starting at $114K and ending the quarter at around $164K. The app’s weekly downloads saw minor variations, moving from 11.8K to about 13.1K. Active users showed a slight upward trend, from 246K to approximately 257K.
Plenty of Fish Dating App experienced fluctuating weekly revenues, with figures ranging from $88K to $109K. Downloads varied throughout the quarter, starting at 8.4K and peaking at 10.9K in mid-June. Active users exhibited some volatility, beginning at 95K and hovering around the 100K mark by the end of June.
These insights from Sensor Tower highlight the competitive and dynamic nature of the dating app market in the UK. For more detailed analytics and trends, visit Sensor Tower.
