AI Insights · Timothy · July 2021
Top 5 Dating Apps Performance on iOS in Nigeria Q2 2021
Explore the performance trends of the top 5 dating apps on iOS in Nigeria for Q2 2021, with data from Sensor Tower.
In the second quarter of 2021, the top 5 dating apps on the iOS platform in Nigeria demonstrated varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at how each app fared, based on data from Sensor Tower.
Tinder Dating App: Chat & Date saw a consistent increase in weekly revenue, peaking at approximately $22K in mid-May. Weekly downloads showed a steady upward trend, reaching around 5.2K in the week of May 17. The app's active users also grew steadily, starting from 57.6K in late March and rising to 66K by the end of June.
InMessage: Meet, Chat, Date experienced fluctuations in weekly revenue, with a high of about $6.5K in early May. Weekly downloads remained relatively stable, hovering around 1.8K throughout the quarter. Active users for InMessage maintained a steady count, starting at 6.4K in late March and ending at around 6.3K by the end of June.
Badoo: Dating. Chat. Friends showed a gradual increase in weekly revenue, peaking at nearly $1.9K in the last week of June. Weekly downloads rose steadily, reaching a high of approximately 2K in mid-June. Active users for Badoo also increased over the quarter, starting at 35.9K in late March and reaching around 39.2K by the end of June.
Bumble Dating App: Meet & Date had a relatively stable weekly revenue, peaking at approximately $841 in early May. Weekly downloads exhibited an upward trend, reaching a high of about 1.1K in mid-June. Active users for Bumble saw a consistent rise, starting from 8K in late March and increasing to around 10.1K by mid-June.
Lastly, MT Match - Chinese Dating showed some variation in weekly revenue, with a peak of around $1.2K in late April. Weekly downloads were relatively low but steady, peaking at 192 in early June.
For more in-depth insights and additional data, visit Sensor Tower.