AI Insights · Timothy · July 2021
Top 5 Books Apps on iOS in the Middle East - Q2 2021
Discover how the top five books apps performed on iOS in the Middle East during Q2 2021, including trends in downloads, active users, and revenue.
In the second quarter of 2021, the top five books applications on iOS in the Middle East demonstrated notable trends in downloads and active user engagement, with some apps also generating revenue. Here’s a closer look at their performance:
ختمة Khatmah - مصحف،أذان،أذكار experienced significant fluctuations in weekly downloads, peaking at 243K in mid-April and then stabilizing to around 6K by the end of June. The app's weekly active users followed a similar trend, reaching a high of 271K in mid-April before gradually decreasing to 132K by the end of the quarter.
القرآن الكريم كاملا دون انترنت saw a substantial surge in weekly downloads, hitting 153K in mid-April, followed by a decline to approximately 14K at the end of June. The active user base was robust, starting at 188K and peaking at 288K in mid-April before settling at 204K by the quarter's end.
Golden Quran | المصحف الذهبي maintained a steady revenue stream, with weekly earnings ranging from $6 to $15. The app's weekly downloads saw a notable increase to 96K in mid-April, eventually stabilizing at around 8K towards the end of June. Active users mirrored this pattern, peaking at 253K in mid-April and then leveling off to 182K by the end of the quarter.
Storytel - Audiobooks Library showed consistent revenue generation, with weekly earnings peaking at $15K in late June. The app's weekly downloads varied, reaching a high of 11K in mid-April and averaging around 8K towards the end of the quarter. Active users saw a moderate increase, starting at 29K and peaking at 37K in mid-June.
MaSlayer displayed steady weekly downloads, fluctuating between 6K to 13K throughout the quarter. The app's active users remained relatively stable, ranging from 64K to 71K, indicating consistent user engagement.
These insights, derived from Sensor Tower data, reveal the dynamic nature of the books category on iOS in the Middle East. For more detailed analytics and trends, visit Sensor Tower.