AI Insights · Timothy · July 2021
Top 5 Apparel Apps on iOS in South America Q2 2021
Discover the performance of the top 5 apparel apps on iOS in South America during Q2 2021, including download and active user trends.
During the second quarter of 2021, the top 5 apparel applications on the iOS platform in South America demonstrated notable performance trends. According to data from Sensor Tower, here is an overview of the weekly downloads and active users for these leading apps.
SHEIN - Shopping Online experienced a significant number of weekly downloads, peaking at over 215K in early April and maintaining a steady range between 115K to 140K for the remainder of the quarter. The app also saw a consistent rise in weekly active users, starting from 1.44M at the end of March and reaching approximately 1.51M by the end of June.
Riachuelo – Comprar roupas showed a decline in weekly downloads, starting at around 55K in early April and dropping to approximately 23K by the end of June. The weekly active users for the app also decreased from 147K in early April to around 122K at the end of the quarter.
Lojas Renner - Comprar Roupas maintained a relatively stable download rate, with weekly figures fluctuating between 26K and 32K. Active users for the app increased slightly over the quarter, starting at 247K in early April and reaching close to 278K by the end of June.
C&A: Moda Masculina e Feminina saw a varied download trend, with a peak of about 59K in mid-April and a low of around 16K towards the end of June. Active users for the app remained fairly constant, ranging from 82K to 98K over the quarter.
ZARA displayed a gradual increase in weekly downloads, with a notable spike to over 65K in late June. The app's weekly active users also saw an upward trend, starting at 98K at the end of March and peaking at approximately 145K in late June.
For more insights on the performance of these applications and other market trends, visit Sensor Tower.
