AI Insights · Timothy · July 2021
Top 5 Apparel Apps on iOS in Sweden Q2 2021
Explore the performance of the top 5 apparel apps on iOS in Sweden during Q2 2021, highlighting trends in downloads and active users.
During the second quarter of 2021, the top apparel applications on iOS in Sweden showcased varied performance metrics in terms of downloads and active users, as reported by Sensor Tower.
SHEIN - Shopping Online observed a consistent trajectory in weekly downloads, peaking at approximately 14.6K at the end of May. The app also saw a steady increase in weekly active users, reaching around 231K by the end of May.
Zalando – Online fashion experienced a gradual decline in weekly downloads, starting from about 5.8K in mid-April to 4.1K by the end of June. The active user base fluctuated slightly, maintaining an average of around 98K throughout the quarter.
H&M - we love fashion maintained a stable download rate, with weekly figures oscillating around 4K to 4.8K. The app's active users demonstrated a modest increase, reaching a high of approximately 106K at the end of May.
ABOUT YOU Online Fashion Shop showed a significant spike in weekly downloads, especially notable in late June, where downloads surged to approximately 12.4K. Active users also increased markedly, peaking at around 24K by the end of June.
ZARA displayed a relatively stable download pattern, with numbers hovering around 2.5K to 4.5K weekly. The app's active user count was consistent, averaging around 34K throughout the quarter.
These insights provide a snapshot of the competitive landscape among leading apparel apps in Sweden, as captured by Sensor Tower's data analytics. For more detailed insights, visit Sensor Tower's platform.
