Top 5 Apparel Apps on iOS in Russia: Q2 2021 Performance

In the second quarter of 2021, the leading apparel applications on the iOS platform in Russia demonstrated varied performance in terms of downloads and active user engagement. Here's a closer look at the top five apps:

SHEIN - Shopping Online showed a robust performance with a consistent increase in weekly downloads, peaking at around 95K in mid-May. The app maintained high engagement, with weekly active users climbing from approximately 1.7M at the start of April to over 2.2M in late May, before a slight decline towards the end of June.

H&M - we love fashion experienced a steady decline in weekly downloads, starting from 35.6K in early April and tapering to 24.2K by the end of June. Despite this, the app's weekly active users remained relatively stable, with minor fluctuations around the 450K mark throughout the quarter.

adidas: Shop Shoes & Clothing saw a notable spike in weekly downloads in mid-May, reaching a high of 33K, while the activity among its users varied slightly, maintaining a range between 130K and 150K weekly active users across the quarter.

ASOS - Discover Fashion Online had a more stable pattern in weekly downloads, initially around 24K and slightly decreasing to 18.4K by the end of June. The app's active user base showed a downward trend, starting from 315K and dropping to approximately 284K by the quarter's end.

SUNLIGHT гипермаркет украшений recorded an increase in weekly downloads, culminating in approximately 20K at the end of June. The app's weekly active users hovered around 410K throughout most of the quarter, with slight variations observed.

These insights are derived from Sensor Tower data, offering a detailed overview of the performance trends of these top apparel apps in Russia. For further analysis and insights, you can visit Sensor Tower.