Top 5 Apparel Apps on iOS in Portugal Q2 2021

In the second quarter of 2021, the top 5 apparel applications on the iOS platform in Portugal demonstrated varied performance metrics in terms of downloads and active users. The data, sourced from Sensor Tower, provides insights into the trends of these popular apps.

SHEIN - Shopping Online saw a noticeable decline in weekly downloads, starting from around 21K at the end of March and dropping to approximately 6.2K by the end of June. Despite this, the app maintained a stable number of weekly active users, fluctuating from 146K to 164K throughout the quarter.

ZARA experienced modest weekly download numbers, ranging between 1.5K and 4.1K. The app's weekly active users showed a gradual increase towards the end of the quarter, peaking at around 30.5K by the last week of June.

H&M - we love fashion exhibited relatively stable weekly downloads, with figures oscillating between 1K and 2.6K. The app's weekly active users also showed a positive trend, increasing from approximately 27K at the start of the quarter to around 31K by the end of May, before stabilizing around 27K in June.

PULL&BEAR had weekly downloads ranging from 1.2K to 3.2K, with a notable spike in the week of June 21. The app's weekly active users saw an increase from around 14K at the end of March to approximately 15.7K by mid-June, before settling at around 14K by the end of the quarter.

Nike: Shoes, Apparel, Stories maintained consistent weekly downloads, with numbers between 1.1K and 2K. The app's weekly active users remained stable, hovering around 33K to 36K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.