AI Insights · Timothy · July 2021
Top 5 Apparel Apps on iOS in Oceania for Q2 2021
Discover the performance trends of the top 5 apparel apps on iOS in Oceania during Q2 2021, including download and active user statistics from Sensor Tower.
In the second quarter of 2021, the top 5 apparel apps on iOS in Oceania showcased intriguing trends in downloads and active users. Let's delve into the performance metrics of these leading apps.
SHEIN - Shopping Online experienced a steady trajectory in weekly downloads, peaking at approximately 23.3K in the last week of June. The app saw a notable increase in weekly active users, rising from 265.6K at the start of the quarter to 313.8K by the end.
Culture Kings Australia saw a dramatic spike in weekly downloads, reaching around 38.9K in the week of May 31. Weekly active users also surged, peaking at 44.2K in early June before stabilizing around 29.9K by the end of the quarter.
Nike: Shoes, Apparel, Stories had a significant increase in weekly downloads mid-quarter, peaking at 15.4K in the week of May 17. Active users followed a similar upward trend, growing from 2.9K in early April to approximately 48.6K by the end of June.
H&M - we love fashion maintained a consistent download rate, peaking at around 7.4K in late May. Active users showed a steady increase, reaching approximately 38.3K by the end of June.
UNIQLO AU observed a peak in weekly downloads in early June, with approximately 8.2K downloads. Active users reflected this trend, increasing from 21.5K at the start of the quarter to around 38.3K in mid-June.
These insights into the top apparel apps in Oceania for Q2 2021 come from Sensor Tower. For more detailed metrics and trends, visit Sensor Tower.
