AI Insights · Timothy · July 2021
Top 5 Apparel Apps on iOS in Lithuania for Q2 2021
A look at the performance of the top 5 apparel apps on iOS in Lithuania during Q2 2021, highlighting trends in downloads and active users.
The second quarter of 2021 saw notable activity among the top apparel apps on the iOS platform in Lithuania. Here's a detailed look at the performance of the top 5 apps in this category.
ABOUT YOU Online Fashion Shop experienced a decrease in weekly downloads, starting from around 2.9K in late March and dropping to approximately 569 by the end of June. The app's weekly active users hovered around the 11K mark, peaking at 13.2K in mid-April before declining slightly to 11.2K in late June.
Zalando – Online fashion showed an impressive growth trajectory in both downloads and active users. Weekly downloads surged from 207 in mid-May to roughly 3.8K by the end of June. Similarly, active users increased significantly from 180 to 7.6K over the same period.
efootwear.eu online shoe store had a varied performance in weekly downloads, with a noticeable spike to 1.7K at the end of May, followed by a decline to just 59 by the end of June. Active users also fluctuated, peaking at 3.1K in early June before settling around 1.2K at the end of the quarter.
SHEIN - Shopping Online maintained a steady number of weekly downloads, averaging around 400 throughout the quarter. The app's active user base remained relatively stable, ranging between 6.1K and 6.6K, with a slight increase observed in early June.
ASOS - Discover Fashion Online saw a consistent pattern in weekly downloads, averaging around 350. Active users fluctuated around the 4K mark, peaking at 4.7K in early April and then stabilizing around 4.2K towards the end of June.
This data comes from Sensor Tower, which provides further insights into the performance of these and other apps across different regions and categories.
