Top 5 Apparel Apps on iOS in Italy: Q2 2021 Performance Overview

In Q2 2021, the top 5 apparel applications on iOS in Italy displayed diverse trends in weekly downloads and active users. Here’s a closer look at the performance of SHEIN - Shopping Online, Zalando – Online fashion, ZARA, Nike: Shoes, Apparel, Stories, and H&M - we love fashion.

SHEIN - Shopping Online showed a fluctuating pattern in weekly downloads, starting at around 39.5K in late March and experiencing a slight dip in mid-April before rebounding to 34K by the end of June. Active users for the app remained relatively stable, ranging from approximately 1.25M to 1.39M throughout the quarter.

Zalando – Online fashion saw its weekly downloads peak in early May at about 25K, followed by a gradual decline to approximately 13.6K by the end of June. The active user base for Zalando remained steady, fluctuating between roughly 320K and 354K.

ZARA experienced a consistent download rate, with a notable increase in the last week of June, reaching around 14.2K. Active users showed a significant jump in the same period, moving from around 146K in mid-June to approximately 182K by the end of the month.

Nike: Shoes, Apparel, Stories had a varied download trend, peaking at approximately 13K in mid-April and then declining to around 7.2K by the end of June. Active users for Nike remained fairly stable, ranging from about 172K to 209K throughout the quarter.

H&M - we love fashion saw a steady increase in weekly downloads, starting at around 5.9K in late March and reaching approximately 10.2K by the end of June. The active user count showed a similar upward trend, peaking at about 291K in early June before settling at around 284K by the end of the month.

For more detailed insights and data, visit Sensor Tower.