AI Insights · Timothy · July 2021
Top 5 iOS Apparel Apps in Israel Q2 2021 Performance
In Q2 2021, the leading apparel apps on iOS in Israel saw varying trends in downloads and active users, with some apps experiencing significant fluctuations.
In the second quarter of 2021, the top 5 apparel applications on the iOS platform in Israel showed diverse performance trends in terms of downloads and active users. Here’s a detailed look at the weekly metrics for these popular apps.
SHEIN - Shopping Online experienced fluctuations in weekly downloads, starting at approximately 9.8K at the end of March and ending at nearly 7.9K by the end of June. The app saw a peak in active users around mid-May, with numbers rising from 87K to 102.6K, before slightly decreasing to 101.7K by the end of the quarter.
ASOS - Discover Fashion Online showed a downward trend in weekly downloads, beginning the quarter with close to 2.9K and dropping to about 2.1K by the end of June. Active users also saw a decline, starting from 40K in late March and reducing to 35.7K by the end of June.
ZARA maintained relatively stable weekly download numbers, with a significant spike to 4K in the week of June 21. Active users were consistent throughout the quarter, with a slight peak in late June, reaching up to 21.4K.
Lyst: Shop Fashion Brands showed a notable drop in weekly downloads from 2.4K at the start of the quarter to around 760 by the end. Active users followed a similar trend, decreasing from 5.3K to 2.8K over the same period.
TERMINAL X experienced a decline in weekly downloads, starting at approximately 1.4K and ending at around 1.1K by the end of June. Unfortunately, active user data for TERMINAL X was not available for this period.
This data, sourced from Sensor Tower, provides a snapshot of the performance of top apparel apps in Israel for Q2 2021. For more detailed insights, visit Sensor Tower.
