AI Insights · Timothy · July 2021
Top 5 Apparel Apps on iOS in Guatemala: Q2 2021 Performance
Discover the performance trends of the top 5 apparel apps on iOS in Guatemala during Q2 2021, with insights from Sensor Tower.
During the second quarter of 2021, the top 5 apparel apps on iOS in Guatemala showed varying performance trends in terms of weekly downloads and active users. Here's a detailed look into their metrics, with data sourced from Sensor Tower.
SHEIN - Shopping Online experienced a steady climb in weekly downloads, starting at 816 at the end of March and reaching 1,015 by the end of June. The app also saw a consistent increase in weekly active users, from around 11.3K to 14.3K over the same period.
ZARA showed a more fluctuating pattern in downloads, beginning with 101 at the end of March and peaking at 402 in the third week of June before settling at 232 by the end of the quarter. Active users for ZARA also varied, starting at 1.07K and peaking at 1.62K in mid-June, ending the quarter at 1.36K.
Lyst: Shop Fashion Brands had a peak in downloads at 251 in the first week of May but saw a decline to 67 by the end of June. Active users followed a similar trend, with an increase to 507 in early May and a decrease to 385 by the end of the quarter.
FARFETCH - Shop Luxury Fashion saw a significant rise in downloads, starting with just 11 at the end of March and reaching a peak of 368 in mid-June before ending the quarter at 176. Active users also surged, from 61 at the end of March to a high of 439 in the third week of June, wrapping up at 312.
Finally, BERSHKA showed a gradual increase in downloads, from 56 at the end of March to 225 in the third week of June, ending with 192. Active users similarly increased, starting at 457 and peaking at 793 in the third week of June, closing the quarter at 752.
These insights provide a snapshot of the performance of top apparel apps in Guatemala for Q2 2021. For more detailed analytics and further insights, visit Sensor Tower.
