AI Insights · Timothy · July 2021
Top 5 Apparel Apps on iOS in France: Q2 2021 Performance
Discover the performance trends of the top 5 apparel apps on iOS in France for Q2 2021, including weekly downloads, active users, and revenue insights.
In the second quarter of 2021, the top 5 apparel apps on the iOS platform in France showcased varying trends in weekly downloads and active users. Here’s a detailed look at the performance of these apps based on Sensor Tower data.
SHEIN - Shopping Online saw a strong start in Q2 with weekly downloads peaking at approximately 98.6K in late April before gradually declining to around 48.8K by the end of June. The app maintained a robust user base, with weekly active users starting at 1.13M and experiencing a steady increase to approximately 1.33M by the end of the quarter.
Zalando – Online fashion had a consistent download rate in early Q2, peaking at 33.4K in early May and then experiencing a decline to about 13.8K by mid-June, before slightly rebounding to 18.3K by the end of the quarter. Weekly active users showed a similar trend, starting at 354.9K and fluctuating throughout the quarter, ending slightly higher at 369.7K.
ASOS - Discover Fashion Online experienced a gradual decrease in weekly downloads from 21.7K in late April to around 13.2K by the end of June. The app's weekly active users followed a fluctuating pattern, starting at 260.4K, peaking at 274.1K in late April, and then decreasing to approximately 258.1K by the end of the quarter.
Nike: Shoes, Apparel, Stories had its weekly downloads peak at 18.7K in mid-May, but saw a decline to about 11.2K by mid-June, before rebounding to 15.9K by the end of the quarter. The app's weekly active users exhibited fluctuations, starting at 367.3K, dipping to 307.3K in early May, and ending at 318.2K by the end of June.
ZARA had a stable download rate in early Q2, peaking at 17.3K in late April and then experiencing a decline to around 10.2K by mid-June, before slightly rising to 15.7K by the end of the quarter. The app's weekly active users increased steadily from 212.7K in late March to approximately 236.2K by the end of June.
These insights reflect the dynamic nature of user engagement and app performance in the apparel sector on the iOS platform in France. For more detailed insights, visit Sensor Tower.
