AI Insights · Timothy · July 2021
Top 5 Apparel Apps on iOS in Finland, Q2 2021
Discover the performance trends of the top 5 apparel apps on iOS in Finland during Q2 2021, including download rates and active user statistics.
During the second quarter of 2021, the top 5 apparel apps on iOS in Finland exhibited varied performance trends in terms of downloads and active users. Here’s a detailed look at how each app fared, based on data from Sensor Tower.
SHEIN - Shopping Online saw its weekly downloads fluctuate, starting at around 2.4K at the end of March and dropping to approximately 1.9K by the end of June. However, the app experienced a rise in weekly active users, from 23.5K to nearly 29.5K over the same period.
Zalando – Online fashion had a more stable download trend, with downloads peaking at 3K in early May before settling at about 1.6K by late June. The app's active user base remained relatively steady, with minor fluctuations around the 40K mark throughout the quarter.
ABOUT YOU Online Fashion Shop experienced a significant surge in downloads in late June, reaching over 9K from a low of 662 in mid-June. This spike was mirrored by a substantial increase in active users, which rose from around 4.6K to 15.9K over the same period.
H&M - we love fashion maintained a consistent download rate, ranging from 833 to 1.3K weekly downloads. The app’s active users showed a steady increase, climbing from roughly 30.5K to 34.8K by the end of June.
ZARA had relatively lower download numbers compared to the other apps, with weekly downloads hovering around the 500 mark. The active user count remained stable, ranging between 4.7K and 5.4K throughout the quarter.
For more insights and detailed analytics, visit Sensor Tower.
