Top 5 Apparel Apps on iOS in Switzerland Q2 2021

In Q2 2021, the top 5 apparel apps on iOS in Switzerland demonstrated distinct trends in downloads and active users. Here's a closer look at their performance:

SHEIN - Shopping Online saw a notable fluctuation in weekly downloads, peaking at around 10.7K in late May and hovering around 6.8K to 9.9K during the rest of the quarter. Active users for the app increased steadily from approximately 72K at the beginning of April to over 81K by the end of June.

Zalando – Online fashion experienced consistent weekly downloads, mostly in the range of 4.5K to 6.1K. Active users showed a slight upward trend, starting at around 97K in late March and peaking at approximately 106K in mid-June.

H&M - we love fashion maintained stable weekly downloads between 2.3K and 3.4K, with a notable increase towards the end of June. The app's active users fluctuated slightly, peaking at over 102K at the end of May and again in mid-June.

ABOUT YOU Online Fashion Shop showed modest download numbers, with peaks around 2.4K in early May and steady numbers around 1.1K to 1.9K for the rest of the period. Active users exhibited a slight increase, peaking at about 12.8K at the end of May.

ZARA had relatively consistent weekly downloads, ranging from 1.3K to 1.8K. The active users for the app hovered around the 25K mark, with minor fluctuations throughout the quarter.

These insights come from Sensor Tower, where more detailed data and analysis on app performance can be found.