Top 5 Apparel Apps on iOS in Belarus - Q2 2021

In Q2 2021, the top 5 apparel apps on iOS in Belarus showcased a variety of trends in downloads and active users. Here’s a closer look at their performance:

SHEIN - Shopping Online saw a relatively stable download trend throughout the quarter, peaking at 890 downloads in mid-April. Weekly active users showed a consistent increase, starting at 4.2K and reaching 5.6K by the end of June.

ZARA experienced fluctuating download numbers, with a notable spike to 362 downloads in the third week of June. The app's active users also saw a significant rise towards the end of the quarter, increasing from 2.3K in early June to 2.9K in mid-June, before settling at 2.5K.

FARFETCH - Shop Luxury Fashion had a downward trend in downloads, starting at 469 in late March and dropping to 107 by the end of June. Active users followed a similar pattern, decreasing from 1.7K to 1.2K over the same period.

ASOS - Discover Fashion Online maintained a steady download rate, averaging around 200 downloads per week, with minor fluctuations. Despite these stable download numbers, active users showed a slight decline from 2.7K to 2.6K by the end of the quarter.

ZAFUL - My Fashion Story had a mixed performance, with downloads peaking at 200 in early May but falling to 78 by the end of June. Active users mirrored this trend, starting at 1.5K in early May and dropping to 1.1K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.