Top 5 Apparel Apps on iOS in Brazil Q2 2021

The second quarter of 2021 saw notable trends in the performance of the top 5 apparel apps on the iOS platform in Brazil. Data sourced from Sensor Tower provides insights into weekly downloads and active user metrics for these apps.

SHEIN - Shopping Online experienced a fluctuating trend in weekly downloads, starting at approximately 165K at the end of March and peaking at around 193K in the first week of April. The downloads then saw a dip to around 95K in early May, recovering to about 104K by the end of June. The app maintained a high number of weekly active users, starting at approximately 1.07M and ending the quarter at around 1.1M.

Riachuelo – Comprar roupas showed a steady decline in weekly downloads, beginning at approximately 44K at the end of March and dropping to around 23K by the end of June. The app's weekly active users followed a similar trend, starting at around 132K and concluding the quarter at approximately 122K.

Lojas Renner - Comprar Roupas had a stable download rate throughout the quarter, with weekly downloads fluctuating between 26K and 32K. The app's weekly active users saw a gradual increase from about 247K at the end of March to approximately 278K by the end of June.

C&A: Moda Masculina e Feminina experienced a significant decline in weekly downloads, starting at around 42K at the end of March and falling to approximately 16K by the end of June. Despite this, the app's weekly active users remained relatively stable, fluctuating between 82K and 97K throughout the quarter.

Marisa: Roupas, Calçados, Moda saw a varied trend in weekly downloads, beginning at approximately 18K at the end of March, peaking at around 22K in early May, and then dropping to about 14K by the end of June. The app's weekly active users also showed fluctuations, starting at around 72K and ending the quarter at approximately 79K.

For more detailed insights and data, visit Sensor Tower.