Top 5 Apparel Apps on iOS in Australia Q2 2021

In the second quarter of 2021, the top apparel apps on iOS in Australia showed varying trends in downloads and active users. Let's dive into the performance of these apps based on Sensor Tower data.

SHEIN - Shopping Online experienced a consistent download rate throughout the quarter. Weekly downloads fluctuated between 13.6K and 19.4K, peaking in the final week of June. The app also maintained a strong user base, with weekly active users increasing from approximately 233K at the start of the quarter to about 274K by the end.

Culture Kings Australia saw a significant increase in downloads, starting with just 666 downloads in early May and reaching a peak of nearly 39K by the end of the month. Active users followed a similar trend, growing from 578 to around 44.2K during the peak weeks. However, both downloads and active users saw a decline in June, with the lowest figures recorded at the end of the month.

Nike: Shoes, Apparel, Stories showed a steady increase in weekly downloads, starting at 1.5K in mid-April and peaking at 14.2K in mid-May. Active users also grew significantly, from 2.6K to over 44.3K by the end of June. Despite the fluctuations in downloads, the app maintained a robust user engagement throughout the quarter.

H&M - we love fashion displayed consistent download numbers, averaging around 5.3K to 6.4K weekly. Active users gradually increased from approximately 27.9K at the start of the quarter to around 37.1K by the end. The app's user base remained stable with minor fluctuations in active users.

UNIQLO AU experienced varied download rates, starting at around 2.4K and peaking at 8.2K in early June. Active users saw a notable increase from 21.5K to nearly 39K by mid-June, before dropping to approximately 27.4K by the end of the quarter.

These insights highlight the dynamic nature of user engagement and downloads for apparel apps on the iOS platform in Australia during Q2 2021. For more detailed insights, visit Sensor Tower.