AI Insights · Timothy · July 2021
Top 5 Apparel Apps on iOS in Austria Q2 2021
A detailed look at the performance of the top 5 apparel apps on iOS in Austria during Q2 2021, highlighting trends in downloads and active users.
In the second quarter of 2021, the top 5 apparel apps on the iOS platform in Austria showcased varied performance metrics. This analysis, based on data from Sensor Tower, provides insights into their weekly downloads and active user trends.
SHEIN - Shopping Online saw a fluctuating pattern in weekly downloads, peaking at approximately 7.6K in late April and maintaining a steady range between 5.2K and 7.6K throughout the quarter. The app also demonstrated a consistent increase in weekly active users, starting at 75.3K and reaching a high of 86.7K by the end of May.
Zalando – Online fashion experienced a peak in weekly downloads in late April with around 5.9K downloads. The downloads gradually declined to around 2.5K by the end of June. The active user base for Zalando remained relatively stable, fluctuating between 50.6K and 55.3K during the quarter.
H&M - we love fashion had a notable spike in weekly downloads at the beginning of May, reaching approximately 4.7K. The downloads then varied between 2K and 3K for the rest of the quarter. The app's weekly active users showed some variability, peaking at around 48.4K at the end of May before slightly declining to 41.5K by the end of June.
ABOUT YOU Online Fashion Shop maintained a consistent download rate with a noticeable increase of around 2.5K in early May. The active user base for ABOUT YOU hovered around 12.7K to 14.1K, showing slight fluctuations throughout the quarter.
Nike: Shoes, Apparel, Stories exhibited a relatively stable trend in downloads, with a peak of approximately 1.9K in late April. The app's weekly active users demonstrated a steady pattern, with numbers ranging from 29.5K to 33.9K over the quarter.
For a more comprehensive analysis and detailed insights, visit Sensor Tower.
