Top 5 Shopping Apps on Android in Russia for Q2 2021

The second quarter of 2021 saw noteworthy performance trends among the top 5 shopping apps on the Android platform in Russia. Here's a detailed look at their weekly downloads and active user metrics.

Авито: квартиры, авто, работа experienced a fluctuating trend in weekly downloads, starting at around 262K and ending the quarter with a peak of approximately 280K. Weekly active users showed a slight overall increase, beginning at 20M and peaking at over 21M in early June before settling at 20.5M by the end of the quarter.

OZON: товары, одежда, билеты saw a downward trend in downloads from 220K at the start of the quarter to a low of 136K in late May, followed by a rebound to 203K at the end of the quarter. Active users showed steady growth, starting from around 9.4M and peaking at 10.1M in mid-June before slightly decreasing to approximately 10M.

Wildberries maintained consistent download numbers throughout the quarter, with weekly downloads ranging from 144K to 183K. Active user numbers remained stable, starting at 12.7M and peaking at 13.6M in early May, before stabilizing around 13M by the end of June.

SHEIN-Shopping Online showed a steady increase in weekly downloads, starting at approximately 134K and rising to around 164K by the end of June. Active users followed a similar upward trend, beginning at 829K and reaching over 1M in early May, maintaining this level through the end of the quarter.

Кошелёк: карты, кэшбэк, оплата exhibited a varied download pattern, starting at 150K in late March, dropping to 101K in early June, and then rebounding to approximately 151K by the end of the quarter. Active users showed minor fluctuations, beginning at 1.79M and peaking at 1.9M in June, before slightly decreasing to 1.86M.

These insights are sourced from Sensor Tower, where more detailed analytics and trends can be explored.