AI Insights · Timothy · July 2021
Top 5 Shopping Apps on Android in Austria: Q2 2021 Performance
In Q2 2021, the top shopping apps in Austria on Android showed varied trends in downloads and active users, with [Amazon Shopping](https://app.sensortower.com/overview/com.amazon.mShop.android.shopping?country=US) leading in active user engagement.
During the second quarter of 2021, the performance of the leading shopping apps on the Android platform in Austria varied significantly in terms of weekly downloads and active users, according to data from Sensor Tower. Let's take a closer look at the top five shopping apps and their performance throughout the quarter.
SHEIN-Shopping Online, published by Roadget Business PTE. LTD., witnessed a fluctuating trend in weekly downloads, starting strong with around 8.7K downloads in early April, then dipping to approximately 4.9K by mid-May, and slightly recovering to 5.6K by the end of June. The app maintained a relatively stable base of weekly active users, peaking at about 36.9K at the end of May before slightly declining to 34.7K by the quarter's end.
Austria's own willhaben had a more stable download trend, starting at 6.1K weekly downloads in early April and ending the quarter with 3.9K. However, its weekly active users saw a gradual decrease from around 300K in early April to approximately 268K by the end of June.
Klarna | Shop now. Pay later. by Klarna Bank AB (publ) experienced a drop in weekly downloads from 4.8K in late March to about 3.5K in late June, with a brief peak in mid-June. The app's weekly active users showed a steady increase, rising from 48.3K to 53.9K by the end of the quarter.
Zalando – online fashion store, published by Zalando SE, started the quarter with 3.1K downloads, rising to a peak of 4.2K in late April before declining to 3K by the end of June. Its active user count showed a slight increase, moving from 65.8K to 64.6K over the same period.
Finally, Amazon Shopping demonstrated a consistent presence with weekly downloads starting at 4.7K in early April and tapering to 2.8K by late June. The app maintained a strong engagement with active users, peaking at 415K in mid-April but ending the quarter with 379K.
These insights highlight varying trends in user engagement and download activity for these top shopping apps on Android in Austria. For more detailed insights and data, visit Sensor Tower.
