AI Insights · Timothy · June 2021
Top 5 Shopping Apps on Android in Middle East Q2 2021
Explore the performance trends of the leading shopping apps on Android in the Middle East during the second quarter of 2021, with insights on downloads, revenue, and active users.
In the second quarter of 2021, the top shopping apps on Android in the Middle East demonstrated varied performance trends in terms of weekly downloads, revenue, and active users, according to data from Sensor Tower.
mourjan showed a dynamic journey throughout the quarter. Weekly downloads exhibited fluctuations, starting at around 7.9K and peaking at 8.1K mid-May before settling at 6.2K by the end of June. Revenue varied similarly, starting at approximately $2.3K, dipping to $1.5K in mid-May, and recovering to about $2.1K by the end of the quarter. The weekly active users mirrored these trends, beginning with 31.2K, experiencing a rise to 32.5K in mid-May, and closing the period at 30.4K.
السوق المفتوح - OpenSooq maintained a relatively stable performance. Weekly downloads were consistent, ranging from 10.8K to 14.5K, with a noticeable increase in late May. Revenue displayed a slight ebb and flow, starting at $2.1K, dipping to $1.3K in early May, but recovering to $1.7K by the end of June. Active users remained robust, starting at 150.8K and peaking at 157.4K in late May.
حراج - Haraj experienced a robust performance in terms of user engagement. Weekly downloads surged from 23.8K to a high of 29.7K in mid-June. Revenue was relatively modest but steady, with a peak of $595 in April before stabilizing around $486 at the end of June. Active users were consistently above 460K, reaching a peak of 523.8K in late May.
LootBoy: Packs. Drops. Games. faced challenges in downloads but maintained steady revenue. Weekly downloads were low, peaking at 348 in April, while revenue hovered around $300 throughout the quarter. Active users showed a slight decline, starting at 1.1K and ending at 770 by the end of June.
Wallapop - Sell & Buy had a consistent revenue trajectory, averaging around $220 weekly. Downloads remained low, with a peak of 34 in April, while active users decreased slightly from 260 at the start of the quarter to 215 by the end.
These insights highlight the varying dynamics of the shopping app market in the Middle East, with each app showing distinct trends in user engagement and financial performance. For more detailed insights, Sensor Tower offers comprehensive data and analysis.