AI Insights · Timothy · July 2021
Top 5 Parenting Apps on Android in the US in Q2 2021
Discover the performance trends of the top 5 parenting apps on Android in the US during Q2 2021, with data insights from Sensor Tower.
The second quarter of 2021 saw interesting trends for the top 5 parenting apps on the Android platform in the United States. Here is a detailed look at their performance based on weekly downloads, revenue, and active users.
Amazon Kids+: Books, Videos… maintained a steady weekly download rate, fluctuating between approximately 17.7K and 22.1K. The app experienced a slight dip in early May but recovered towards the end of June, closing the quarter with around 20.4K downloads. Weekly active users ranged from 142K to 151K, showing a consistent user base throughout the quarter.
Phone Tracker By Number in US saw a significant increase in weekly downloads, starting at 8.6K and peaking at 14.1K in mid-June. Active users mirrored this trend, growing from 13.9K to 17.5K by the end of the quarter, indicating a positive reception and user engagement.
Pregnancy App & Baby Tracker had fluctuating weekly downloads, with notable peaks in late May and mid-June, reaching approximately 10.4K. The app's active users remained robust, averaging around 1.2M throughout the quarter, showcasing its strong user retention.
WRU: Find My Family - GPS Phone & Location Tracker demonstrated impressive revenue gains, peaking at around $8K in mid-April. Weekly downloads were highest in early April, hitting 12K. However, both metrics showed a decline towards the end of the quarter, with revenue dropping to zero by early June.
Pregnancy Tracker & Baby App experienced a steady rise in weekly downloads, starting at 6.7K and reaching a high of 10.9K by the end of June. Active users consistently grew from 375K to 405K, reflecting a growing user base and sustained interest.
These insights are based on data from Sensor Tower, offering a comprehensive view of the performance of these top parenting apps. For more detailed insights, visit Sensor Tower's platform.