Top 5 Lifestyle Apps on Android in UAE: Q2 2021 Performance

During the second quarter of 2021, the lifestyle category on the Android platform in the United Arab Emirates saw impressive activity. Here’s a closer look at the performance of the top 5 lifestyle apps: Blue Rewards, Pinterest, dubizzle, Smiles UAE, and Muslim Pro: Quran Athan Prayer.

Blue Rewards from the Al-Futtaim Group showed a dynamic trend in weekly downloads, peaking at 15.1K in early May and then stabilizing to figures between 1.9K and 3.1K towards the end of the quarter. Active users also saw significant growth, reaching over 18.1K in early May before tapering off to around 6.5K by the end of June.

Pinterest maintained a stable download rate throughout Q2 2021, consistently averaging around 5.5K to 6.1K weekly downloads. Active users remained robust, fluctuating slightly around the 225K to 245K mark.

dubizzle demonstrated consistent performance with weekly downloads ranging from 4.6K to 5.7K. Active users remained relatively stable, hovering around 57K to 62K throughout the quarter.

Smiles UAE experienced a steady flow of weekly downloads, peaking at 6K at the end of June. The app’s active user base showed resilience, fluctuating between 22.6K and 25.6K over the quarter.

Muslim Pro: Quran Athan Prayer by Bitsmedia saw an initial surge in downloads in early April with 17.4K, followed by a decline to around 1K to 2.3K towards the quarter's end. Revenue peaked at $497 in mid-April, while active users saw a high of approximately 118.9K in mid-April, stabilizing to around 66K to 68K by the end of June.

These insights highlight the dynamic nature of the lifestyle app market in the UAE. For more detailed analytics and trends, visit Sensor Tower.