Top 5 Lifestyle Apps on Android in New Zealand - Q2 2021

In Q2 2021, the performance of the top 5 lifestyle apps on the Android platform in New Zealand showcased varying trends in weekly downloads, revenue, and active users. Here’s a closer look at each app's metrics:

Design Space: DIY with Cricut This app experienced a steady increase in weekly revenue, peaking at approximately $1.3K in the week of May 24. Weekly downloads hovered around the low hundreds, with a slight uptick to 93 in the last week of June. Active users demonstrated consistent growth, rising from 431 at the start of the quarter to 479 by the end.

Astroline: Zodiac & Astrology Weekly revenue for Astroline peaked at around $1.3K in late April, showing fluctuations throughout the quarter. Downloads varied significantly, with a high of 2.2K in mid-May and a low of 249 at the end of June. Active users saw a notable increase from 12.2K to 15.4K in mid-June, before settling at 11.6K by the quarter's end.

Zodiac Psychics: Tarot Reading Revenue for this app reached a peak of $1.1K in mid-April, but experienced a downward trend, closing the quarter at $338. Downloads were relatively low, peaking at 204 in early April and concluding with 59 in the final week. Active users fluctuated but ended on a positive note, increasing from 79 to 49 over the quarter.

Life360: Live Location Sharing Life360 showed a steady revenue increase, peaking at around $633 in late June. Downloads surged mid-quarter, reaching a high of 1.5K in mid-May, before tapering off to 504 by the end of June. Active users remained relatively stable, fluctuating between 19K and 25K throughout the quarter.

Purple Ocean Psychic Readings This app saw a peak in revenue of $594 in the week of June 21. Downloads were modest, peaking at 72 in late May, and then dropping to 24 by the end of June.

These insights are based on data from Sensor Tower. For more detailed analysis and further insights, visit Sensor Tower.