AI Insights · Timothy · July 2021
Top 5 Apparel Apps on Android in Sweden: Q2 2021
In Q2 2021, the top 5 apparel apps on Android in Sweden showed varied trends in downloads and active users, with some apps experiencing significant growth.
Throughout the second quarter of 2021, the top 5 apparel apps on Android in Sweden demonstrated diverse performance trends. The data, sourced from Sensor Tower, highlights the weekly downloads and active users for each app, offering valuable insights into their market presence.
SHEIN-Shopping Online saw a notable increase in weekly downloads, starting at around 6.7K at the beginning of April and peaking at nearly 10K in early June. This upward trend continued, with weekly downloads reaching approximately 8.3K by the end of June. Correspondingly, weekly active users rose from 103K to around 115K, showing steady engagement throughout the quarter.
Zalando – online fashion store experienced consistent growth in weekly downloads, beginning at 2.5K in late March and peaking at nearly 3.8K in early May. By the end of June, downloads slightly decreased to around 3.2K. Active users followed a similar trend, starting at 79.5K and reaching a high of 85.1K by the end of May, before stabilizing around 77.9K in late June.
ABOUT YOU Online Fashion Shop exhibited significant fluctuations in weekly downloads, with a notable spike to 10.6K in late June, up from 2.2K at the beginning of the quarter. Active users mirrored this trend, increasing from 10.3K in late March to a peak of 21K in late June, reflecting heightened user engagement.
bonprix - fashion & style showed variable download numbers, starting at 359 in late March and peaking at 3.9K by the end of May. This was followed by a decline to approximately 2.5K by late June. Active users also demonstrated an overall upward trend, starting at 10.8K and reaching around 20.2K by early June, before slightly decreasing to 17.5K in late June.
H&M - we love fashion had steady weekly downloads, beginning at 1.9K in late March and peaking at nearly 3K by the end of May. Downloads slightly declined to around 2.1K by the end of June. Active users showed a consistent increase, starting at 68.2K and peaking at 75.4K by the end of May, maintaining high engagement levels throughout the quarter.
These trends highlight the dynamic nature of the apparel app market on Android in Sweden during Q2 2021. For more detailed insights and comprehensive data, visit Sensor Tower.
