Top 5 Apparel Apps on Android in Norway Q2 2021

The second quarter of 2021 showcased interesting trends for the top 5 apparel apps on the Android platform in Norway. According to Sensor Tower data, here’s a closer look at the performance metrics for each app.

Zalando – online fashion store maintained a fairly consistent download rate throughout Q2. Weekly downloads ranged from around 1.7K to 2.7K, peaking at 2.7K in the week of April 26. Weekly active users saw a slight increase from 42.5K at the beginning of the quarter to 45.6K by the end of May, before stabilizing around 41.5K in June.

H&M - we love fashion experienced a steady rise in weekly downloads, starting at 846 and climbing to 1.7K by the end of June. Weekly active users fluctuated, beginning at approximately 41.8K and peaking at 46K in the week of May 31, eventually settling at around 44.6K by the end of the quarter.

bonprix - fashion & style saw a notable increase in weekly downloads, starting from 219 at the beginning of April and peaking at 1.2K at the end of May. The app’s weekly active users followed a similar trend, growing from 5.3K in late March to 7.9K in the week of May 31, stabilizing around 7.3K by the end of June.

SHEIN-Shopping Online maintained a steady download rate, with weekly downloads ranging between 675 and 1K. Weekly active users steadily increased from 5.2K at the end of March to 7.6K by the end of June, indicating growing user engagement.

Kappahl showed varied performance in weekly downloads, starting at 295 and peaking at 1.8K in early May, before stabilizing around 754 by the end of June. Weekly active users showed a significant increase from 1.6K in late March to 3.1K in early May, before stabilizing around 2.1K towards the end of the quarter.

For more detailed insights and data on app performance, visit Sensor Tower.