AI Insights · Timothy · July 2021
Top 5 Android Apparel Apps in Madagascar: Q2 2021 Performance
Explore the performance trends of the leading apparel apps on Android in Madagascar during Q2 2021, highlighting weekly downloads and active user metrics.
In the second quarter of 2021, the top apparel applications on the Android platform in Madagascar exhibited varied performance trends. According to data from Sensor Tower, these apps experienced fluctuations in weekly downloads and active users, providing insights into their market dynamics.
Zara saw its weekly downloads range from around 80 to 235, with a notable peak in the week of June 21. Active users for the app increased from approximately 701 at the beginning of the quarter to 992 by June 21, before settling at 877 by the end of June.
SHEIN-Shopping Online experienced a steady flow of downloads, starting at 47 and reaching up to 126 in mid-April. Meanwhile, its weekly active users grew from about 303 to 452 over the quarter, indicating a consistent user engagement.
Stradivarius - Clothing Store maintained a modest download rate, with a significant spike to 43 downloads in the week of June 21. Active users showed a similar pattern, increasing from 44 to a peak of 77 in the same week, before decreasing slightly to 58 by the quarter's end.
The Myntra - Fashion Shopping App had stable weekly downloads, consistently around 7, until a jump to 22 in the final week of June. Its active users gradually increased from 189 to 250 by the end of the quarter, reflecting growing interest.
Lastly, GU US - Clothes Shopping had minimal download activity, with numbers ranging from 1 to 10. The app’s active user base saw a temporary rise to 32 in early May but generally remained low throughout the quarter.
These insights from Sensor Tower reveal the dynamic nature of the apparel app market in Madagascar during Q2 2021. For more detailed analytics, continue to explore Sensor Tower's comprehensive reports.
