Top 5 Apparel Apps on Android in Kenya for Q2 2021

In Q2 2021, the top 5 apparel applications on the Android platform in Kenya exhibited diverse performance trends. The analysis covers weekly downloads and active users, providing a comprehensive view of the market landscape. All data is sourced from Sensor Tower, where further insights can be found.

SHEIN-Shopping Online maintained a steady increase in weekly downloads, peaking at approximately 2.1K in mid-June. Active users also experienced consistent growth, starting at around 9K at the beginning of the quarter and reaching nearly 11.3K by mid-June, before a slight drop to 9.6K at the end of June.

Newchic - Fashion Online saw fluctuations in its weekly download numbers, with a notable peak of 1.3K in mid-May. The active user count started at 1.5K at the beginning of the quarter, showed some variability, and ended at just under 1K by the end of June.

PrettyLittleThing experienced significant growth in weekly downloads, reaching a high of 1.4K in the final week of May. The active user base also expanded, starting at 2.2K and peaking at 3.7K in mid-June, before settling at 2.9K by the end of the quarter.

Namshi - We Move Fashion had a consistent increase in weekly downloads, with a peak of 1.3K in mid-June. Active users followed a similar trend, beginning at 338 and rising to a high of 1.4K in mid-June, then slightly decreasing to 900 by the end of June.

Fashion Nova showed varied weekly download trends, peaking at nearly 1K in early June. Active users started at around 3K, peaked at 3.5K in mid-June, and ended the quarter at approximately 3K.

Overall, these top apparel apps demonstrated dynamic performance trends in Kenya's Android market during Q2 2021. For more detailed insights and data, visit Sensor Tower.