Top 5 Apparel Apps on Android in Italy: Q2 2021 Performance

During the second quarter of 2021, the top five apparel applications on the Android platform in Italy demonstrated varied performance in terms of weekly downloads, active users, and revenue. The data, sourced from Sensor Tower, provides valuable insights into the trends and user engagement of these popular apps.

SHEIN-Shopping Online saw its weekly downloads fluctuate between approximately 40K and 50K throughout the quarter. Notably, downloads peaked at around 51K in the final week of March and ended the quarter at roughly 47K. The app also maintained a strong weekly active user base, ranging from about 2.4M to 2.7M, with a peak of nearly 2.75M in the last week of May.

Zalando – online fashion store experienced a steady download rate, with weekly downloads hovering around 30K to 38K. Downloads reached a high of approximately 37K in late April. The app's weekly active users remained relatively consistent, ranging from about 550K to 610K, with a peak of around 606K in early April.

Airy - Women's Fashion exhibited significant fluctuations in weekly downloads, starting the quarter at about 20K and reaching a peak of around 30K in mid-May. Active users followed a similar trend, starting at approximately 21K and peaking at nearly 29K in late May.

bonprix - fashion & style showed a notable increase in downloads in early May, with a peak of about 32K. However, downloads dropped to around 8K by the end of June. The app's active user count saw an increase from roughly 57K to a peak of about 102K in mid-May, before stabilizing around 80K by the end of the quarter.

Floryday - Shopping & Fashion maintained a steady download rate throughout the quarter, with weekly downloads ranging from about 13K to 18K. Active users for Floryday remained stable, fluctuating between 30K and 36K, with a peak of approximately 36K in early April.

For more detailed insights and data on app performance, visit Sensor Tower.