AI Insights · Timothy · July 2021
Top 5 Apparel Apps on Android in Israel - Q2 2021
In Q2 2021, SHEIN, Airy, ASOS, Floryday, and Nike saw varied trends in downloads and active users in Israel. Discover the key performance metrics.
In the second quarter of 2021, the top 5 apparel apps on the Android platform in Israel exhibited diverse trends in downloads and active users. Here's a detailed look at their performance based on data from Sensor Tower.
SHEIN-Shopping Online maintained a steady weekly download rate, starting at around 15.9K downloads at the end of March and peaking at 16.6K in the first week of April. The downloads then fluctuated between 10.7K and 14.9K, ending the quarter at approximately 12.7K. The app also saw consistent weekly active users, beginning with 116.1K and ending at 135.6K, demonstrating a gradual increase throughout the quarter.
Airy - Women's Fashion showed a significant upward trend in weekly downloads. Starting with 889 downloads at the end of March, the app reached 6.1K downloads by the end of June. Similarly, weekly active users increased from 2.5K to 12.1K over the same period, indicating growing user engagement.
ASOS experienced varying weekly downloads, with a notable peak of 5.3K in mid-April. The downloads then stabilized around 1.7K to 2.1K towards the end of June. Weekly active users for ASOS remained relatively stable, starting at 35.6K and ending at 31.1K, with minor fluctuations throughout the quarter.
Floryday - Shopping & Fashion had a mixed performance in weekly downloads, with a peak of 4.1K in late May. The downloads varied between 1.4K and 3.9K, concluding the quarter at 2.6K. Weekly active users also showed variability, starting at 4.4K and peaking at 8.1K in late May before settling at 6.3K by the end of June.
Nike: Shoes, Apparel & Stories had an interesting trend with weekly downloads. The app started with 569 downloads in early April, peaked at 4.9K in early May, and ended June with 1.2K downloads. The weekly active users followed a similar pattern, starting at 364 and reaching a high of 4.9K in early May before dropping to 1.9K by the end of June.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, be sure to check out Sensor Tower's comprehensive reports.
