Top 5 Apparel Apps on Android in the UK: Q2 2021 Performance

During the second quarter of 2021, the top 5 apparel apps on Android in the United Kingdom showcased varying trends in downloads and active users. Here’s a breakdown of their performance:

SHEIN-Shopping Online experienced a consistent level of weekly downloads, starting at around 43K in late March and fluctuating slightly before ending the quarter at approximately 34K. The app’s weekly active users saw a steady increase, growing from 574K at the end of March to around 637K by the end of June.

Airy - Women's Fashion showed a more dynamic download pattern, with a notable peak of nearly 24K downloads in early June, compared to 21K at the start of the quarter. Active users also saw a general upward trend, beginning at 19K and reaching a high of approximately 22K in early June, before ending the quarter at around 14K.

JD Sports maintained a relatively stable download rate, with weekly downloads ranging from 10K to 16K throughout the quarter. Active users fluctuated around the 100K mark, starting at 100K in late March and closing the quarter at a similar level.

ASOS demonstrated a consistent increase in downloads, starting at 8.3K in late March and peaking at 15.4K in early June. The app’s active users showed some variability but generally remained strong, starting at 137K and ending the quarter at approximately 129K.

Nike: Shoes, Apparel & Stories saw a steady growth in weekly downloads, beginning the quarter with around 6.5K and reaching 13.3K by the end of June. Active users fluctuated throughout the quarter, starting at 61K in late March and ending at approximately 55K.

These insights are based on data from Sensor Tower. For more detailed analysis and further insights, visit Sensor Tower.