Top 5 Apparel Apps on Android in Estonia: Q2 2021 Performance

In Q2 2021, the performance of the top 5 apparel apps on the Android platform in Estonia showcased varying trends in weekly downloads and active users. Here’s a detailed look at each app's performance during this period.

ABOUT YOU Online Fashion Shop saw its weekly downloads fluctuate, starting with 1.1K downloads in the first week of April and gradually declining to 352 downloads by the end of June. The highest download numbers were observed in early April, while the lowest were in the last week of June.

SHEIN-Shopping Online experienced a moderate and relatively stable download rate throughout the quarter. Weekly downloads peaked at 378 in mid-April and dipped to the lowest point of 170 in early June. The app maintained a consistent user base with only slight variations.

BestSecret had a more varied download trend. Starting with 299 downloads at the end of March, the numbers saw a general decline, reaching a low of 101 downloads in the third week of June. There was a slight recovery towards the end of the quarter, with weekly downloads rising to 123.

ZAFUL - My Fashion Story recorded a steady download rate in the initial weeks, peaking at 187 downloads in mid-April. However, the trend showed a decline towards June, with the lowest downloads recorded at 92 in the last week of the month. The app maintained a fairly consistent download rate without significant spikes or drops.

ASOS maintained a stable download rate, beginning with 127 downloads at the end of March and experiencing minor fluctuations throughout the quarter. The highest downloads were recorded in the first week of April, with 183 downloads, while the lowest were in the last two weeks of June, with downloads hovering around 67-68.

All data comes from Sensor Tower, providing valuable insights into the app market. For more detailed analytics and trends, visit Sensor Tower.