AI Insights · Timothy · July 2021
Top 5 Apparel Apps on Android in Belgium: Q2 2021 Performance
Explore the performance trends of the top apparel apps on Android in Belgium during Q2 2021, highlighting download and active user metrics.
In the second quarter of 2021, the Belgian Android market saw notable trends in the performance of the top five apparel applications. The data, sourced from Sensor Tower, provides insights into download and active user metrics.
SHEIN-Shopping Online maintained a consistent presence with weekly downloads fluctuating between 9.9K and 12.9K. The app's active user base showed a steady increase, starting at around 100K and reaching approximately 112K by the end of June.
Zalando – online fashion store saw weekly downloads peaking at 8.7K, with fluctuations throughout the quarter. Active users began at 165K, peaking in early June at around 186K, before settling at 160K.
ABOUT YOU Online Fashion Shop experienced a significant spike in downloads in early May, reaching over 10K downloads, before stabilizing around 4.5K towards the end of the quarter. Active users followed a similar pattern, peaking at approximately 31K in mid-May.
The H&M - we love fashion app showed a gradual increase in downloads, reaching a high of 4.7K at the end of May. Weekly active users also increased, climbing from 94K to over 103K by the end of the quarter.
Lastly, bonprix - fashion & style observed a decline in downloads from 3.4K in March to around 1K by the end of June. Its active user base remained relatively stable, averaging around 23K throughout the quarter.
For more detailed insights and data, visit Sensor Tower.
