AI Insights · Timothy · July 2021
Top 5 Apparel Apps on Android in Australia in Q2 2021
Discover the performance of the top 5 apparel apps on the Android platform in Australia during Q2 2021, including download and active user trends.
In Q2 2021, the top 5 apparel apps on the Android platform in Australia showcased varying trends in weekly downloads and active users. Here is a closer look at their performance, based on data from Sensor Tower.
SHEIN-Shopping Online experienced a relatively stable trend in weekly downloads, starting at 8.7K at the end of March and peaking at 10.5K in the last week of May. Active users followed a similar upward trajectory, growing from 136K to 156K over the quarter.
Nike: Shoes, Apparel & Stories saw a significant spike in weekly downloads, beginning with only 39 downloads in early April and reaching a peak of 7.1K in early May. Active users also increased sharply from 24 to over 10K by the end of June.
UNIQLO AU had a steady increase in weekly downloads, reaching a high of 5.1K in early June. Active users peaked at around 28K in early June before dropping to 21K by the end of the month.
H&M - we love fashion maintained consistent weekly downloads, averaging around 3.2K, with a notable peak of 4.3K in late May. Active users fluctuated between 22K and 27K throughout the quarter.
Culture Kings Australia showed a dramatic increase in downloads, starting from 176 in early May and reaching a peak of 17.7K by the end of the month. However, the app's downloads dropped to approximately 2.6K by the end of June.
These insights provide a snapshot of the performance of the top apparel apps on Android in Australia during Q2 2021. For more detailed analytics, visit Sensor Tower.
