Q1 2021 Performance of Top Utilities Apps in Australia

In the first quarter of 2021, Australia saw significant activity in the Utilities app category on the unified platform. Sensor Tower data provides us with a glimpse into the performance of the top apps in this space.

Service NSW experienced a fluctuating trend in downloads, starting strong with approximately 146K downloads in the last week of December 2020 and seeing a dip to around 65K by late February 2021. The app's weekly active users peaked in mid-January at over 800K, maintaining a relatively stable trend for the rest of the quarter.

Google Chrome, while not generating revenue, maintained a steady presence with downloads hovering around the mid-20K range for most of the quarter. Weekly active users stayed robust, with nearly 8M active users at the year's start, slightly decreasing to just under 8M by the end of March.

The Google app downloads began at around 24K in the last week of December and saw a slight increase to around 30K in early January, followed by a gentle decline to approximately 20K by the end of March. Active users showed a modest increase from approximately 4.3M to 4.5M over the same period.

Service Victoria showed an upward trend in downloads, starting at around 57K in December and reaching roughly 65K by the end of March. The app's weekly active users saw a significant rise from around 100K to 374K, indicating growing engagement with the app.

Lastly, My Telstra presented a stable pattern in downloads, with numbers generally staying in the low 20K range throughout the quarter. Weekly active users began at approximately 181K and saw a slight increase to 185K in mid-February before declining to around 172K by the end of March.

For more detailed insights and analytics on app performance, Sensor Tower offers comprehensive data and analysis to understand market trends and user engagement.