Top 5 Utilities Apps in Europe Q1 2021: A Sensor Tower Data Analysis

The first quarter of 2021 witnessed interesting trends in the Utilities category for mobile applications in Europe. Sensor Tower's comprehensive data reveals the performance of the top contenders in this segment.

NordVPN: VPN Fast & Secure maintained a consistent user base with weekly active users fluctuating around 1 million throughout the quarter. Downloads peaked at 100 thousand in the week of January 18th, while revenue showed a slight decline, ending the quarter with 200 thousand.

The QR Code Reader · app showed stability in weekly active users, hovering around 300 thousand. Downloads hit a high of 100 thousand in the week of January 18th. Revenue trends were somewhat variable but rounded off to 70 thousand by the end of March.

Onoff experienced a notable spike in weekly active users, reaching 40 thousand in mid-March. The app's downloads reached a high of 10 thousand in the same period. Revenue for Onoff saw a gradual increase, peaking at 100 thousand in mid-March.

McAfee Security & Wifi Privacy, from the US-based McAfee, LLC., demonstrated a steady rise in revenue, ending the quarter at 40 thousand. Downloads for the app were consistent, with a slight increase to 50 thousand towards the end of March. Active users saw a modest increase, reaching over 300 thousand.

Lastly, Avast Security & Privacy from the Czech Republic-based AVAST Software, showed robust growth in weekly active users, peaking at 600 thousand by the quarter's end. Downloads remained stable with a slight increase to 50 thousand, while revenue trends steadily increased, concluding at 30 thousand.

For more insights and detailed app performance metrics, Sensor Tower's platform provides an extensive analysis of the mobile app ecosystem.