Shopping App Trends in the US: A Sensor Tower Q1 2021 Insight

The first quarter of 2021 has been a dynamic period for shopping applications in the United States. Based on data from Sensor Tower, we're taking a closer look at the performance of the top 5 shopping apps on the unified platform, which includes both iOS and Android data.

Starting with Amazon Shopping, the app saw a decrease in downloads from 800 thousand in the last week of December to 600 thousand by the end of March. Weekly active users also experienced a declining trend, starting at 50 million and closing at 48 million in the final week of March.

Shop: All your favorite brands by Shopify Inc. maintained a relatively stable download rate, beginning with 400 thousand and peaking at 500 thousand in mid-March before settling at 400 thousand. Weekly active users showed a dip from 4 million at the end of December, dropping to 3.5 million in late January, and then rising back to over 4 million in late March.

The fashion-focused SHEIN - Shopping Online app displayed an upward trajectory in downloads, starting at 300 thousand and surging to over 500 thousand by the end of Q1. The app's weekly active users saw a significant increase, jumping from 4 million to over 8 million in the same period.

Walmart: Shopping & Savings experienced a decrease in downloads, from nearly 500 thousand to around 300 thousand. The weekly active users followed a similar pattern, starting at 9 million and declining to 8 million by the end of March.

Lastly, OfferUp - Buy. Sell. Letgo. had a slight decrease in downloads, from 300 thousand to just under 300 thousand by the quarter's end. However, the app showed resilience in weekly active users, maintaining around 17 million throughout the quarter, despite some fluctuations.

For more in-depth insights and data on app performance, Sensor Tower provides a comprehensive analysis platform that can further inform on trends and user behavior.