AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Shopping Apps in France
Exploring the first quarter trends of 2021, the top 5 shopping applications in France saw varied user engagement on the unified platform. Sensor Tower provides detailed insights into their performance.
As the first quarter of 2021 wrapped up, we saw interesting trends among the top shopping apps in France. Data from Sensor Tower offers a glimpse into how these apps fared in terms of downloads and weekly active users.
Vinted: Sell vintage clothes maintained a strong presence in the French market with downloads starting at 100 thousand in the last week of December and peaking at 100 thousand in the third week of January. Despite a dip to 70 thousand by the end of March, weekly active users consistently grew from 2 million in late December to over 2 million by late March.
The AliExpress Shopping App saw a significant increase in downloads from 80 thousand in late December to a high of 180 thousand in late March. Weekly active users also experienced an upward trend, starting at over 2 million and reaching over 3 million by the end of the quarter.
SHEIN - Shopping Online demonstrated a steady increase in downloads from 70 thousand to nearly 100 thousand by the end of March. This growth paralleled an increase in weekly active users from 1 million to over 2 million during the same period.
Leboncoin downloads fluctuated throughout the quarter, starting at 90 thousand, dipping to 60 thousand, and then peaking at 80 thousand in late March. Weekly active users displayed a more consistent pattern, starting at 3 million and maintaining a level above 3 million throughout the quarter.
Lastly, Amazon FR experienced a decrease in downloads from 90 thousand in late December to 60 thousand by the end of March. However, weekly active users saw a rise from 4 million to over 4 million in early March, before stabilizing at around 4 million.
For more detailed insights and analytics, Sensor Tower's platform is the go-to source for app performance data.