AI Insights · Timothy · April 2021
Europe's Top 5 Books Apps in Q1 2021: A Sensor Tower Data Snapshot
An overview of the top-performing books applications in Europe for Q1 2021, showcasing download and user trends from Sensor Tower data.
In the first quarter of 2021, Europe's top 5 books applications demonstrated varying trends in downloads, revenue, and weekly active users, as reported by Sensor Tower. Let's delve into the performance of each app during this period.
Storytel: Audiobooks & Ebooks showed a promising start to the quarter with a peak in revenue at nearly $330K in the week of February 22. Downloads started strong at 143K in the first week of January but saw a gradual decline to 112K by the end of March. Weekly active users for Storytel remained robust, with a peak of 1.37M in late March.
The Litres: Books and audiobooks app experienced its highest revenue in the first week of January at over $220K but saw a slight decrease to $202K by the end of March. Downloads experienced a notable drop from 151K to 90K over the quarter. Active users showed more stability, with a slight increase from 832K to 875K.
Zhivaya Biblioteka OOO's MyBook: books and audiobooks app had a revenue peak of $134K in late February, while download numbers dwindled from 125K in early January to 59K by the end of March. The app maintained a fairly steady base of active users, peaking at 363K in the week of February 22.
STARY PTE. LTD.'s Dreame - Read Best Romance saw a steady increase in revenue throughout the quarter, reaching its highest point at $178K in the final week of March. Downloads, however, fluctuated, ending the quarter slightly lower at 18K compared to the start. Active users peaked at 117K in early February before settling around 109K by the quarter's end.
Finally, Litres: Audio from LitRes OOO showed a revenue increase from $54K in the last week of December to over $66K by the end of March. Downloads saw a peak of 26K in late January, but this figure dropped to 22K by the end of March. Weekly active users fluctuated, with a high of 137K in early January and a low of 121K in early March.
For more detailed insights and data on app performance, Sensor Tower's platform offers extensive analytics and reporting tools.
