AI Insights · Timothy · March 2021
Top 5 Book Apps in Brazil See Varied Trends in Q1 2021
An analysis of the Top 5 books applications in Brazil reveals diverse trends in downloads and active users across the unified platform for Q1 2021, as reported by Sensor Tower.
In the first quarter of 2021, Brazil's Top 5 books applications showcased a range of performances on the unified platform, according to data from Sensor Tower. Let's delve into the specifics of each app's achievements during this period.
Ubook: Audiobooks experienced a notable increase in downloads, starting the quarter with around 4K downloads and peaking at over 18K before stabilizing to around 13K by the end of March. Weekly active users followed a similar upward trajectory, beginning at approximately 40K and reaching a high of over 53K, before slightly declining to 48K.
Lera: Best eBooks & Webnovels saw its downloads decrease from roughly 14K at the start of the quarter to about 6K by the end. The app's weekly active users also declined, starting at around 31K and ending the quarter with approximately 22K.
Dreame - Read Best Romance had a remarkable quarter with a significant increase in revenue, escalating from a modest 3K to a substantial 34K in mid-March before descending to around 22K. Downloads surged dramatically from about 8K to a peak of over 215K, then dropped to around 97K. Weekly active users mirrored this pattern, starting at approximately 7K and reaching over 100K by late March.
Amolivro: Audiolivros & Story presented a steady revenue stream, ranging from 3K to 4K throughout the quarter. Downloads, however, showed a decline from just over 2K to under 1K.
Lastly, Storytel: Audiobooks & Ebooks maintained a consistent revenue performance with slight fluctuations between 3K and 5K. Downloads exhibited a more volatile pattern, starting at 7K, peaking at over 52K, and concluding the quarter at around 33K. The app's weekly active users increased from around 58K to a peak of over 101K before ending slightly lower at 100K.
For more in-depth insights, Sensor Tower provides a comprehensive analysis of the market trends and performances of these leading book applications.