Q1 2021 Performance of Top Apparel Apps in the US

In the first quarter of 2021, top apparel applications in the United States have shown varying trends in terms of downloads and weekly active users, according to data from Sensor Tower. Let's delve into the performance of these applications on the unified platform, which includes both iOS and Android data.

SHEIN - Shopping Online, a popular fashion retail app, experienced a steady increase in downloads, starting the quarter with approximately 332K and peaking at nearly 508K by the end of March. Weekly active users for SHEIN also saw a significant rise, kicking off the quarter with 4.1M and reaching a high of 8.4M active users.

Nike: Shoes, Apparel, Stories showed an initial drop in downloads from 302K to 160K in mid-January but rebounded to around 239K by the end of March. Its weekly active users fluctuated, with a low of 2.2M midway through the quarter, followed by a peak of nearly 3M users in late March.

The app GOAT – Sneakers & Apparel saw its downloads dip from 131K at the beginning of the quarter to 93K in mid-January, then moderately recover to around 131K by the quarter's end. Weekly active users for GOAT started at 2.9M, dropped to 2.3M in early January, and climbed back up to over 3.1M by late March.

For Nike SNKRS: Sneaker Release, downloads varied throughout the quarter, with an initial 85K downloads, a spike to 142K in mid-February, and a decrease to 82K by the end of March. Its weekly active users had a high of 1.7M in early March but saw a decline to 1.5M by the quarter's close.

Lastly, ROMWE - Ultimate Cyber Mall experienced a fluctuating trend in downloads, starting at 82K, peaking at 120K in the last week of March, and showing similar patterns in weekly active users, with a starting point of 926K and ending the quarter at just over 971K.

These insights into the app performances are crucial for understanding consumer behavior in the apparel market and can be further explored with detailed analytics at Sensor Tower.