Australia's Top 5 Apparel Apps Q1 2021 Performance Overview

In the first quarter of 2021, the Australian market saw significant activity among the top apparel applications on the unified platform. Data sourced from Sensor Tower provides an overview of their performance in terms of downloads and weekly active users.

SHEIN - Shopping Online maintained a strong presence with downloads starting at around 27K and peaking at 32K in mid-January before settling at 23K by the end of March. Weekly active users showed a rising trend, starting at 207K and impressively growing to 374K, marking a substantial increase over the quarter.

Moving on to H&M - we love fashion, downloads fluctuated throughout the quarter, beginning at approximately 10K, dipping to 8K, and then reaching a high of nearly 15K in late February. The weekly active users saw a gradual increase from 44K to over 53K, indicating a steady gain in user engagement over time.

PatPat - Kids & Baby Clothing experienced a peak in downloads in mid-February at around 12K, following a start of 4K at the beginning of the quarter. Weekly active users for PatPat mirrored this peak with an increase from 17K to 39K, before a slight decline to 36K by the quarter's end.

Depop | Buy & Sell Clothing showed a consistent download trend starting at 7K, with a peak at nearly 10K in the first week of January, and closing the quarter at 8K. The app's weekly active users ranged from 117K to 131K, indicating a loyal user base with moderate fluctuations.

Lastly, ASOS - Discover Fashion Online saw a decrease in downloads from 8K to 4K by the end of March. However, weekly active users remained relatively stable, with a slight increase from 72K to 82K in late March, after some variability throughout the quarter.

These figures reflect the dynamic nature of the apparel app market in Australia, with varying trends in downloads and user engagement. For more detailed insights, Sensor Tower's platform provides in-depth analysis of the app market.