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AI Insights · Timothy · April 2021

Top 5 Utilities Apps on iOS in Europe - Q1 2021 Performance

A glance at the Q1 2021 performance of the top 5 utilities apps on the iOS platform in Europe, revealing user engagement and revenue trends. Sensor Tower provides detailed insights into the trends shaping the utilities category.

Top 5 Utilities Apps on iOS in Europe - Q1 2021 Performance

In the first quarter of 2021, the utilities category on iOS witnessed notable user engagement across Europe. Sensor Tower's data provides a clear picture of how these apps have performed in terms of downloads, revenue, and weekly active users.

NordVPN: VPN Fast & Secure saw a consistent trend in weekly active users, hovering around 300K to 330K, despite a slight dip in downloads from 45K to 38K. Revenue for the app maintained a level between $67K and $81K towards the end of the quarter.

For QR Code Reader ·, downloads peaked at 104K in early March, with active users reaching a high of 326K in the same period. The app's revenue showed some fluctuations but spiked at $76K in late February.

Onoff presented a steady increase in weekly active users, starting at 16K and growing to nearly 20K by the end of March. Downloads saw a jump in mid-March to around 4.9K, while revenue saw a mid-quarter peak at $64K.

McAfee Security & Wifi Privacy experienced a steady increase in revenue, from $27K to $38K by the quarter's end, with weekly active users also showing growth from 294K to 307K. Downloads remained fairly consistent, with a slight rise from 46K to 47K in the final weeks.

Finally, Avast Security & Privacy showed impressive growth in weekly active users, from 552K to 646K, indicating a strong user retention. Revenue trends also saw an upward trajectory, moving from $29K to $32K, with downloads peaking at 48K in early March.

For more detailed insights and data, visit Sensor Tower, where you can explore the performance of these and other applications across different time periods and regions.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2021