Top 5 Utilities Apps on iOS in Brazil Q1 2021: A Sensor Tower Report

In the first quarter of 2021, the utilities category on iOS in Brazil saw varying performance across top applications. Data provided by Sensor Tower offers a glimpse into the download numbers, revenue, and weekly active users for these apps.

QR Code Reader · had a mixed quarter with downloads starting at 3.5K in the last week of December and peaking at 5.6K in the final week of March. Revenue fluctuated, beginning at around $6K, reaching a high of $7K in the week of February 22nd, and ending the quarter at approximately $4K. Weekly active users showed a gradual increase from 12K to 13K over the quarter.

Avast Security & Privacy showed consistent growth in downloads, starting at 10.6K and rising to 16K by the end of March. Revenue saw a notable peak of nearly $7K in the week of February 22nd, while weekly active users climbed from 91K to over 105K, indicating a strong user retention rate.

For McAfee Security & Wifi Privacy, the downloads remained relatively stable, with a slight dip mid-quarter but recovering to 13.2K by the end of March. Revenue exhibited a similar pattern with a peak of $5.7K in late February. Weekly active users showed a steady increase from 108K to 114K.

BPMobile's Cleaner Kit - Clean Up Storage experienced fluctuations in downloads, with a high of 9.7K in mid-February, followed by a dip and a recovery to 7.5K by March's end. Revenue also saw ups and downs, with a quarter-end figure of approximately $4.2K. The app's active users mirrored this volatility but ended the quarter on a positive note at around 7.2K.

Lastly, Easy Stickers - Sticker maker had an eventful quarter. The app's downloads surged from a few hundred to an impressive high of 17.8K in the third week of February, followed by a decline to 2.2K by the close of March. Revenue peaked at nearly $5K in the same week as downloads, while weekly active users reached their zenith of 11.9K mid-quarter before dwindling to under 2K.

These insights from Sensor Tower help paint a picture of the dynamic utilities app market in Brazil on the iOS platform. For more in-depth analysis and data, Sensor Tower's full suite of analytics tools is available.