AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Shopping Apps on iOS in the U.S.
An analysis of the top five iOS shopping apps in the United States for the first quarter of 2021 reveals their download and user engagement trends. Insights are powered by Sensor Tower data.
In the first quarter of 2021, the U.S. iOS shopping app landscape saw varied performance among the top players. Here's a snapshot of how the leading shopping apps fared, based on data from Sensor Tower.
Amazon Shopping kicked off the year with approximately 535K downloads in the last week of December, which gradually decreased to about 457K by the end of March. The app's weekly active users started at around 40M and saw a slight downtrend to about 38M in the same period.
SHEIN - Shopping Online experienced an upward trend in downloads, starting at around 224K and peaking at 366K by the end of March. Weekly active users for SHEIN also grew impressively from approximately 3.4M to 6.9M, indicating a strong user engagement through the quarter.
Shop: All your favorite brands, powered by Shopify Inc., showed a mixed pattern in downloads, beginning at roughly 240K and ending the quarter at about 282K. The app's weekly active users reflected a fluctuating trend, with numbers starting around 2.5M, dipping in February, and closing at 2.6M in March.
Walmart: Shopping & Savings saw its downloads begin at approximately 283K and end the quarter at 197K. Weekly active users for Walmart's app started strong at 3.7M but experienced a slight decline, ending the quarter with 3.3M active users.
OfferUp - Buy. Sell. Letgo. had a steady revenue stream starting around $410K in the last week of December and fluctuating throughout the quarter, with the end of March seeing revenues of about $396K. Downloads for OfferUp began at 203K and moderately decreased to 180K, while weekly active users saw a decline from 16.1M to approximately 15M.
For a deeper dive into the data and more insights into the performance of these and other apps, Sensor Tower provides a comprehensive analysis on their platform.