Top 5 iOS Shopping Apps in Latin America Q1 2021: A Performance Overview

In the first quarter of 2021, the shopping category on iOS saw considerable activity in Latin America. Data from Sensor Tower provides a glimpse into the performance of the top shopping applications in the region.

Shopee Brasil - Frete Zero experienced a notable upward trend in both downloads and weekly active users (WAUs). The downloads surged from 140K in the last week of December 2020 to a peak of nearly 299K in mid-March, before settling at around 211K by the end of March. WAUs also saw a steady climb from 1.1M to 1.6M in the same period.

SHEIN - Shopping Online maintained strong performance, with downloads initially jumping from 167K to 209K in early January, followed by a consistent pattern and concluding the quarter with a spike to 240K. Its WAUs grew impressively from 1.7M to over 2.5M, indicating a solid user retention throughout the quarter.

Mercado Libre: Compras Online, a major player in the region, showed a more stable download rate, hovering around 140K for most of the quarter, with a slight dip to 131K towards the end. However, its WAUs painted a different picture; starting at over 5.1M, the app peaked at 5.5M in mid-January and then slightly decreased to 5.4M by the end of March.

Amazon Shopping saw its downloads fluctuate, with peaks around 121K in late January and a gradual decrease to 82K by the end of March. The WAUs for Amazon Shopping showed a modest decline from 2.6M to 2.4M over the quarter.

Lastly, AliExpress Shopping App witnessed growth in downloads, starting the quarter at 44K and reaching a high of 172K by the end of March. The app's WAUs also increased significantly from 1.75M to 2.22M, suggesting a growing user base in the region.

These figures highlight the dynamic nature of the shopping app market in Latin America on the iOS platform. For more detailed insights, Sensor Tower's platform offers an in-depth look into the app economy.